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Things to understand about Web Pages:

1) Do not load your web page up with useless non-needed graphics or clutter your web page with non-relevant information. Page visitors like a web page to load fast and provide product/service information in a non-hide and seek game style. Too many people think a business web page is about Internet "art" and it is not, unless of course you're in the graphic design/logo business. A business Internet page should not be written to distract the customers mind from what the business is providing in the form of a service or product.

2) Pictures and graphics can be easier to add to a web page than text, but too many can slow a web page down to the point a page visitor may leave before the page loads in their browser.  Always keep things neat and the pictures and graphics to a minimum.

3) Sound is another option to carefully think about adding to a business web page, especially music. Different people from around the country and the world have different likes in music and choosing/playing a song on a business web page may cause people to leave the web page, simply because they do not like a style in music. Advertising a business is about "likes" (what the viewer/customer will like) not dislikes, so music automatically played is not a good idea.

In addition to the different "likes' we all have in music, there are many different likes/styles in computers and many computers, unless equipped with the current program to play the type music your web page tries to load in the visitors computer, may freeze the visitors computer while tying to load another program, which is required to play music and that is not a good thing for a web page to be doing, to visitors computers. There are many reasons that music should not be played on a web page, unless you're in the music business then it is required, but played by visitor selection, not automatically started to a song "someone" at the web site likes. 

4) Scrolling text, flashing letters and all this "kindergarten" type stuff are useless on a business web page, it is distracting as people are sitting right in front of their computer reading, unless of course you're a "web type artist" or an advertiser, thus making money on pass through traffic. Your business is about "selling" people your products, not having them link to other places to buy things. Your web page is about your company information and products and you want a neat clean page that provides your page visitor with   information/services or the options to purchase item(s).    

5) We are taught all through school and in life, to read from the front of a book, first page, top left to right, across then back and down to the next line, scrolling text, vertical flashing text is not how we read; Internet page visitors are not on the Interstate traveling at 80 mph, thus we/they need something to catch the eyes as people pass; page visitors are looking at their computer screen, most likely sitting and "parked' while the page is loading, waiting to read about a company, the page visitor does not need a mental work out while on your "business" web site; if the research pointed to giving customers looking for information a mental work out while on web sites, Microsoft (the Bill gates team) would have their page doing flips, if that is what worked for page visitors, but if your have followed the MS page design changes and other companies web page changes, they have evolved into a design that works and is user friendly; anything else is a waste of your money.

6) Web pages reflect your business and you want to be reflected as a professional business person/owner; you do not want to design a business page to look like a child's page, a personal home page or as a "web artist" page, unless these pages apply to your business.

The above will give you an idea of our thoughts in regard to web page design/writing, if you want us to design, write, or host your personal, business or family web page contact us for a free quote.

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