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Things
to understand about Web Pages:
1) Do not load your web
page up with useless non-needed graphics or clutter your web page with
non-relevant information. Page visitors like a web page to load fast and
provide product/service information in a non-hide and seek game style.
Too many people think a business web page is about Internet
"art" and it is not, unless of course you're in the graphic
design/logo business. A business Internet page should not be written to
distract the customers mind from what the business is providing in the
form of a service or product.
2) Pictures and
graphics can be easier to add to a web page than text, but too many
can slow a web page down to the point a page visitor may leave before
the page loads in their browser.
Always keep things neat and the pictures and graphics to a minimum.
3) Sound is
another option to carefully think about adding to a business web page,
especially music. Different people from around the country and the world
have different likes in music and choosing/playing a song on a business
web page may cause people to leave the web page, simply because they do
not like a style in music. Advertising a business is about
"likes" (what the viewer/customer will like) not dislikes, so
music automatically played is not a good idea.
In addition to the
different "likes' we all have in music, there are many different
likes/styles in computers and many computers, unless equipped with the
current program to play the type music your web page tries to load in
the visitors computer, may freeze the visitors computer while tying to
load another program, which is required to play music and that is not a
good thing for a web page to be doing, to visitors computers. There are
many reasons that music should not be played on a web page, unless
you're in the music business then it is required, but played by visitor
selection, not automatically started to a song "someone" at
the web site likes.
4) Scrolling text,
flashing letters and all this "kindergarten" type stuff
are useless on a business web page, it is distracting as people are
sitting right in front of their computer reading, unless of course
you're a "web type artist" or an advertiser, thus making money
on pass through traffic. Your business is about "selling"
people your products, not having them link to other places to buy
things. Your web page is about your company information and products and
you want a neat clean page that provides your page visitor with
information/services or the options to purchase item(s).
5) We are taught all
through school and in life, to read from the front of a book, first
page, top left to right, across then back and down to the next line,
scrolling text, vertical flashing text is not how we read; Internet page
visitors are not on the Interstate traveling at 80 mph, thus we/they
need something to catch the eyes as people pass; page visitors are
looking at their computer screen, most likely sitting and "parked'
while the page is loading, waiting to read about a company, the page
visitor does not need a mental work out while on your
"business" web site; if the research pointed to giving
customers looking for information a mental work out while on web sites,
Microsoft (the Bill gates team) would have their page doing flips, if
that is what worked for page visitors, but if your have followed the MS
page design changes and other companies web page changes, they have
evolved into a design that works and is user friendly; anything else is
a waste of your money.
6) Web pages reflect
your business and you want to be reflected as a professional
business person/owner; you do not want to design a business page to look
like a child's page, a personal home page or as a "web artist"
page, unless these pages apply to your business.
The above will give you
an idea of our thoughts in regard to web page design/writing, if you
want us to design, write, or host your personal, business or family web
page contact us for a free
quote. |